In December 2022, the Hungarian government launched its 12th national consultation, asking voters about their views on the Ukraine-Russia war and the European Union’s sanctions. The consultation, as usual was filled with manipulated questions, false dilemmas, and vague expressions, and was preceded by a strong, one-sided Eurosceptic and state-funded campaign.

Hungary’s right-wing government, since Fidesz’s first landslide victory in 2010 and their subsequent successes in 2014, 2018, and 2022, has been increasingly willing to put cultural issues, particularly gender and LGBT+, at the forefront of its campaigns. Fidesz’s framing of the issue regularly contained the need for children’s protection rather than overt attacks on sexual and gender minorities.

During the second decade of the 21st century, liberalization of the media has been significant. By liberalization I don’t mean that liberal voices are more popular than ever, quite the opposite. In Hungary you don’t have to be a hired journalist anymore in order to spread your ideas and opinions on the internet. With the help of social media all you have to do is download the app, sign up and your journey as a political influencer can begin.

On July 23, Viktor Orbán, PM of Hungary, held his annual speech at Tusványos, which has gained international infamy because of one line the Hungarian prime minister used when talking about the difference between the West and Hungary. The line that has received the most international attention is “This is why we have always fought: we are willing to mix with one another, but we do not want to become peoples of mixed-race.”