Vicious TV Rights Model in Bulgarian Football
The football season in Bulgaria has begun, and with it, a new contract for television rights has entered into force. The contract is for five seasons (until 2026), and the clubs, as announced by the Bulgarian Football Union (BFS) last year, will BGN earn 6.5 million each season. UEFA reports show that about 7% of the income of the First League teams in Bulgaria comes from television rights.