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The football season in Bulgaria has begun, and with it, a new contract for television rights has entered into force. The contract is for five seasons (until 2026), and the clubs, as announced by the Bulgarian Football Union (BFS) last year, will BGN earn 6.5 million each season. UEFA reports show that about 7% of the income of the First League teams in Bulgaria comes from television rights.

Fig. 18 Rembrandt van Rijn, Moneychanger, 1627, oil on panel, 32 x 42 cm. Gemäldegalerie, Berlin, inv. no. 828D (Bredius 420) (artwork in the public domain)

Just a few weeks ago IME presented the main challenges to social protection faced by Bulgaria in the post-pandemic period. One of the key takeaways was that Bulgarian social policy is unfocused, ineffective and that it flat out fails to address poverty and inequality. While such issues are mainly solved through economic recovery, new jobs and wage growth, the role of social policy should be focused as much as possible on those most in need.