Kitti Kosa

Over the past decades, political poster culture in Hungary has undergone a radical transformation, reflecting a broader erosion of democratic norms and a decline in civil discourse. Formerly a medium of political creativity and pluralistic expression, public spaces in Hungary have increasingly become a battleground for government propaganda, dominated by crude, repetitive imagery and simplistic, emotive slogans.

The political processes of the past decades in Hungary have raised several questions about the role of populism, enemy formation, and political identity construction. Fidesz\'s political strategy under Viktor Orbán is a prominent example of how populism, used as a power tool, can change democratic norms while stabilizing political power.

The 2024 EP and municipal elections in Hungary, held on the same day, provide a complex and illuminating study of how financial resources, legal frameworks, and media control shape electoral outcomes. The Fidesz party\'s overwhelming dominance in campaign spending, both directly and indirectly, highlights significant imbalances in the democratic process.