Be it alcohol, tobacco, or sugary drinks; individuals have a number of vices that they voluntarily engage in. It has been commonly accepted that we attempt to engage in these “vices” with moderation. However, over the past years, public health advocates have made it their mission to regulate people’s lifestyle.
People can be nudged in a certain direction without the government introducing public policies or implementing high taxes. As any changes in default options, framing or social influences may have a great impact on the choices people make, public policy creators use insights from psychology to create nudges.