Cooperating with Russia is no more a legal threat due to sanctions nor a mere corporate responsibility issue. It has become a much more fundamental issue of morality.
Business as Usual
Before February 24, the world had known various approaches to defining the ultimate goals of corporations. In short, their number one goal is to create value for the owners.
However, this goes coupled with constraints. These constraints may be worded in various manners, too, and relate to corporate social responsibility or, more broadly, environmental, social, or governance issues. Simply out, it is about “doing no harm”.
The war in Ukraine started in February 2014, not February 2022. According to the UN, almost 3,000 civilians were killed between 2014 when Russia occupied Crimea and Donbass and the outburst of Russia’s unprecedented aggression launched on February 24, 2022.
Back in 2014, many governments imposed economic sanctions against Russia. Although the corporate world has adhered to the new legal constraints since, many international companies have tried to continue doing business as usual wherever possible. This, in fact, violates their own nicely written visions and mission statements, with corporate social responsibility at the heart of these statements.
By continuing to invest in the Russian economy, pay taxes to the Russian state budget, buy Russian oil and gas, and export technology to Russia, global corporations have contributed to making Putin’s 2022 invasion of Ukraine possible.
Let us recognize this explicitly: Putin’s threat to Ukraine has been nothing new since 2014. The past eight years of “business as usual” have been used by Russia to accumulate military capacity to terrorize Ukraine, not to be a welfare state for Russian citizens.
Corporate World’s Responsibility
In fact, from a governance perspective, the companies that have continued doing business as usual after 2014 accepted reputational, compliance, and even moral risks – the risks that have always been there and materialized on February 24, 2022.
The losses that these companies now must take due to their exodus from Russia are a direct consequence of poor risk assessment, and they should be borne by the companies themselves. Continuing to ignore these risks will put the world on the brink of a global military conflict, which would have even more disastrous impact on the global economy, not only Ukraine or Russia.
In the past two weeks, governments of the world’s leading countries have introduced new severe sanctions on the aggressor. But it is now the corporate world’s turn to step in and not repeat the mistakes made in 2014. Global corporations should themselves prove that their mission statements have a practical meaning and are not mere romanticism.
Russia has already killed thousands of civilians in these past two weeks. It continues to bomb the homes of ordinary Ukrainians and takes millions hostage in Mariupol, Kharkov, Chernihiv, and other Ukrainian cities and villages. These people have no access to water, food, medicine, heating, and electricity.
The Russian army does not allow civilians to escape from the cities under bombardments. That army has seized the Chernobyl Nuclear Confinement, the Zaporizhzhia Nuclear Power Plant, and other objects, posing a global threat – at least, to the environment, at most, to humanity.
The only viable response to that is to stop doing any business with Russia and its companies. Not a single cent should now go to Russia, because – especially now that governments and international financial institutions have imposed their sanctions – this money will be used for killing Ukrainians.
Morality vs. Business
But there is more to that: Stopping doing business with Russia is not only about corporate responsibility. It is now an issue of morality of business owners, boards, and top management. Each of them should now ask themselves if another dollar earned with Russia is worth another Ukrainian life.
If approached by a killer asking to sell him a knife to be used for a murder, no responsible business owner or CEO would. Doing business with Russia is not much different.
There is also room for more pressure on the business from its stakeholders – governments, employees, customers, lenders, and suppliers. Every person believing that human life is the most precious thing should push the people in his or her personal or business circle to stop doing business with Russia.
As of March 9, 2022, some 300 companies partly or fully withdrew from Russia. For example, BP was forced by the UK government to exit its stake in Russia’s oil giant Rosneft and is expected to take a loss of USD 25 billion.
After being heavily criticized, Shell apologized for buying Russian crude oil last week and said it would withdraw completely from Russian hydrocarbons over the country’s invasion of Ukraine. Many companies stopped business operations with Russia, including those in the automotive, aircraft, IT, retail, and other industries.
Unfortunately, not all companies did so. As of March 9, 2022, corporations in various industries – Nestle, Citi, Bunge, Cargill, Caterpillar, and many others – appear to have stayed. The supermarket chains Metro and Auchan rejected explicit calls to quit Russia. Others, such as Bayer or Carlsberg, are trying to sit on the fence – continuing their business with Russia, on one hand, and providing modest humanitarian aid to Ukraine, on the other hand.
But dead children do not need any humanitarian aid. You must first stop the murderer, and then help the victims. The murderer deserves humane attitude, too, including food and shelter – after he is imprisoned, and his threat eliminated.
Written by: Andriy Boytsun – Lead of the Corporate Governance Stream at the Kyiv School of Economics (KSE) and currently a visiting fellow of the Civil Development Forum (Forum Obywatelskiego Rozwoju) in Warsaw
Dmytro Yablonovskyi and Oleksandr Lysenko – Deputy Leads of the KSE Corporate Governance Stream