The paper focuses on the concept of populism in practice in the countries of the Western Balkans, mostly in Serbia, Montenegro, and Bosnia and Herzegovina, and the use of state institutions and government-controlled media to propagate populist narratives. The basic research question relates to the nature of this populism, in the context of the theoretical framework of the given term, as well as the future challenges of the region.

In March 2020, the World Health Organization (WHO) declared a pandemic caused by the COVID-19 virus. In the same month, Bosnia and Herzegovina began implementing restrictive measures aimed at protecting the local population from the new virus. As in many other countries of the world, these measures were on the verge of not respecting human rights and caused numerous controversies.

Any pandemic is not only a threat to the health and safety of the people but may also lead to other significant threats to them. In times of great national uncertainty, the government is called upon to act, and the present pandemic is no exception. In responding to the COVID-19 pandemic exigencies, governments around the world have taken vast and unparalleled decisions to contain the spread of the COVID-19 virus and protect lives.