To Choose, or Not To Choose, That Is The Question    
    
      BY 
      Free Market Foundation      / September 9, 2025
    
    According to Yalom, the experience of loss is present in almost every decision we make, as saying yes to one thing simultaneously means saying no to another. This tension manifests in everyday situations, such as when choosing one scoop of ice cream from a vast selection. Many rely on familiar routines, others seek the healthiest or newest flavors, and some conform to the preferences of their social group or family.