guide

Fake news, disinformation, conspiracy theories, antisemitism. Today, when reaching a large audience, easier than ever free access to information comes with a price. Political extremities, populists, fanatics, and mailous actors can polarize people to their own gains using the above mentioned methods.

In this short guide, the authors Adriana Černá, David Djambazov, and Marek Hlavica will show you how to use audio-visual storytelling and audience targeting to get your message across and will provide you with practical takeaways for managing social media and media relations.