Like many other recent EU initiatives, the “Link Tax” targets online giants such as Google, Facebook, and Twitter in an attempt to share some of their colossal earnings with those they depend on. The good intentions will most likely lead to further encapsulation of the market, increasing barriers to entry.
On May 6, 2015, the European Commission announced the Digital Single Market Strategy. It is a set of policies aimed at encouraging the development of innovation, digital technologies and cyberspace. The intentions are good, but will implementation be successful?
Since the May 14, 2014, Google has received 185.000 requests and deleted 670.000 search results (i.e. it made impossible to find particular articles via European versions of Google search engine). The EU still does not understand the old truth that once something is on the Internet, it stays there forever, and that the Internet does not equal Google.