Over the years, pop culture has been a very important part of communication. It was present in jokes, metaphors, and advertisements. In a way, it created the language with which we communicated. Both the canon and current fashions played an important role here.
In this short guide, the authors Adriana Černá, David Djambazov, and Marek Hlavica will show you how to use audio-visual storytelling and audience targeting to get your message across and will provide you with practical takeaways for managing social media and media relations.
In times when public trust in traditional institutions is in decline in many countries and relations between countries are under strain, open channels of communication and willingness for cooperation across borders are more essential than ever.
Amid increased media and social pressure in the past month, presidents, prime ministers, ministers, governors, and mayors, and their teams, felt motivated but also cornered, forced to deliver quickly straightforward measures with almost instant effectiveness. Some rose in popularity, some fell.
Equally promising is that many politicians have clearly understood what clever solutions are: connecting the already existing services, using of the current state of knowledge, putting pressure on solutions implemented through open online platforms, encouraging interactions with citizens, among others.
