The football season in Bulgaria has begun, and with it, a new contract for television rights has entered into force. The contract is for five seasons (until 2026), and the clubs, as announced by the Bulgarian Football Union (BFS) last year, will BGN earn 6.5 million each season. UEFA reports show that about 7% of the income of the First League teams in Bulgaria comes from television rights.
The football business shows well how underestimating a well-performing and efficient player can bring other costs. The player may either simply leave for another team, or, if restricted with a contract – underperform to the level only required by the payment.
Football as a sport is not selective about effeminate athletes who have a low pain threshold and pathological inclination to deception. Football players are just the same as other professional athletes; the only difference is in the environment and referring constraints to which they must face in pursuit of victory.