The X platform (formerly Twitter) might not be the most popular platform in the CEE region, but posts regarding a European Parliament committee’s visit to Hungary in May 2023 gained attention nevertheless. An analysis revealed that the posts about the visit were targeted by suspected inauthentic accounts in an attempt to discredit any perceived opponent of the Hungarian ruling party.

Do you also feel that communication is somehow getting faster and easier for us before national election? Statuses, clickbait headlines, short Tik-Tok videos, captions on Instagram photos. If you do not condense the information into three words, do not even bother saying anything. Okay, maybe my age and nostalgia are writing this out of me and it has always been this way, just by analog means. But what I see, even without nostalgia, is the decline of electoral agendas.

During the second decade of the 21st century, liberalization of the media has been significant. By liberalization I don’t mean that liberal voices are more popular than ever, quite the opposite. In Hungary you don’t have to be a hired journalist anymore in order to spread your ideas and opinions on the internet. With the help of social media all you have to do is download the app, sign up and your journey as a political influencer can begin.

I wanted to expand on the idea that relatively novel platforms, such as Instagram and TikTok, are changing the way we see things. Everyone with a camera phone can make videos without any regards to aesthetic rules about composition, lighting, narrative structure and so forth. Those videos that are much more composed are regarded as too artificial, and are trying too hard, whereas realism gained in importance.