Internet governance relies on multistakeholderism – a distributed policy making model based on voluntary cooperation of key actors, usually identified as states, business and civil society, operating “in their respective roles” (WSIS 2005) through “rough consensus and running code” .
The companies are fighting for survival in everyday competition against other companies. Up until that, everything is fine. It stops being fine when authorities interrupt this process. Their decisions and insensitive approach – made without consideration for economic consequences – can be fatal for companies.
Energy industry is par excellence a major industry. Few businesses have larger money flows than energy. Thus, it is not unnatural that it draws attention of powerful people, public and politics. In 2000s Europe experienced major policy craze with renewable energy that is still riding the waves of popularity, albeit with first subtle hints of realism.