“I donate part of my money to support non-governmental organizations, the activities of which I consider important and close to my heart” said the founder of the Economic Freedom Foundation. “I did not inherit the fortune, but I earned it over 30 years. I started modestly and I needed to recover from the years when I had to tighten my belt.”

The paper focuses on the concept of populism in practice in the countries of the Western Balkans, mostly in Serbia, Montenegro, and Bosnia and Herzegovina, and the use of state institutions and government-controlled media to propagate populist narratives. The basic research question relates to the nature of this populism, in the context of the theoretical framework of the given term, as well as the future challenges of the region.